By 2014, it is projected that more users will access the internet from their phone than from a computer. Does this mean that all of those fancy flash-based, heavy content sites will become obsolete? Will you drop an egg from a mad duck on the submit button to send a form? Probably not, but it does mean that if you do not have a mobile presence you’ll be missing out on over half of all web browsers.
Creating a mobile version of your site doesn’t have to be painful or expensive. In fact it’s typically a smaller version of your existing website with a more simplistic design. The important thing is to identify the key actions you want your customers to take when accessing your mobile site.
There are a number of basic guidelines you need to keep in mind when developing and designing mobile websites:
In short, when creating your mobile presence, simpler is better. Reduce the content and file size, limit the amount of typing your customer is required to perform, take advantage of smart phone capabilities by adding click to talk numbers and location finders. Follow these steps and you will be primed for mobile Web success.
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